Research

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Here are some billboards that have caught my eye, all photographic, although the Carlsberg one could be partially CGI. They are all well shot and eye-catching to look at.

My favourite out of these is the shot on iPhone campaign, clearly they have some really nice photos and the use of colour is something that highlight how the camera works and it is one of the biggest selling points of the phone. They show that with the Iphone in your pocket thats all you need as a camera, it can replace your dslr camera.

Next up is the Ford Campaign which is something that would interest and inspire my shoot for the project. The car is clearly very well lit which is something that I would have to learn more about. It seems that there is a certain art to making a car lit, with composite shots to make it lit all round. I like the use of night time to shoot the car as it highlights all of the lines and creases along the car and its design.

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