As this project is based upon creating images to boost the social media presence of the app LensLife through the creation of content for them. I have taken a look into what makes a good social media presence and how one can increase engagement and following. One of the biggest features of Instagram and many of the other apps is the use of hashtags. These are ways of tagging an image and people who may not necessarily follow your page can view your images, this means people who have an interest in sustainability for example can search the hashtag with the same name and see images of related to this interest. There are thousands and thousands of different tags so being specific can be beneficial. That being said, there is only a short window with some of the tags as there are so many posts that it would be quick to get buried.
Another method is through targeted advertisement and image promotions, this is something that I ventured into briefly to understand what could be achieved from paying for an advert for a limited window. With an almost unlimited amount of money that you can spend on it, the more you spend the more impressions and the further your reach will be. I found that this wasn’t a very successful method at least being a photographer and promoting a single image. I gained about a 200% increase in likes on the photo which was nice to see but follows and profile clicks were low. The picture was of a classic car and I could choose to aim it at people of a certain age and interest. This means if LensLife were to do it they could choose to advertise to people interested in networking and photography for example. I spent £6 on my post and here is the results and insights that instagram provided me with.
Tom Roberts Photography Blog 